Infortrend Europe Ltd, Basingstoke, UK

General Manager • November 2017 - June 2023

As a General Manager reporting directly to CEO, my responsibilities encompass leading 17 direct reports across vital functions such as sales, pre-sales, post-sales, marketing, operations, and finance. My primary focus lies in shaping the strategic direction of the company and efficiently conveying these plans to our channel partners, thus driving the promotion of our solutions in the market.

AccelStor, Inc., Taipei, Taiwan

Regional Sales Manager - EMEA & SEA • September 2016 - November 2017

My primary responsibility was to spearhead the expansion of our market presence through the acquisition and development of new distributors and system integrators. Leveraging my keen understanding of the technology landscape, I identified and targeted the most suitable verticals to identify and engage potential channel partners.

Infortrend Technology, Inc., New Taipei City, Taiwan

Sales Director, Pan Asia Dept. • June 2014 - May 2016

I spearheaded the dynamic expansion of our business in the Pan Asia region, playing a pivotal role in driving revenue growth and market presence. My primary focus centred around identifying, recruiting, and cultivating partnerships with distributors and system integrators, as well as fostering strong collaborations with channel partners to directly engage strategic end users.

Synology Inc.

Global Sales Director • April 2005 - April 2013

Global Sales Director, Synoloyg Inc., Taipei City, Taiwan

Feb 2012 - Apr 2013 · 1 yr 3 mos
As the Global Sales Director at the headquarter, I am privileged to lead a dynamic team and leverage my proven track record of success in Europe to drive revenue growth and expand into new business areas. With a primary focus on developing and expanding Distributor and Value-Added Reseller (VAR) channels. My strategic vision encompasses product diversification, geographic expansion, customer segmentation, and channel optimisation.

Managing Director, Synology GmbH, Düsseldorf, Germany

Mar 2011 - Feb 2012 · 1 yr
Building upon my success in UK, I was entrusted with a new challenge to start our German subsidiary. Leveraging my extensive experience in the UK market, I accomplished remarkable achievements, propelling the company to unprecedented growth and doubling revenue within a single year.

Managing Director, Synology UK Ltd, Milton Keynes, United Kingdom

Feb 2008 - Feb 2011 · 3 yrs 1 mo
I undertook a pivotal role in establishing and expanding our presence in the UK market. My primary focus was on driving Sales and Marketing development from its inception. Later expanded to include RMA centre covering the whole of Europe.

Sales Manager, Synology Inc., Taipei City, Taiwan

Apr 2005 - Feb 2008 · 2 yrs 11 mos
Managed EU market.
Arranged visits, provide product information.
Arranged marketing activities.
Developed channel customers.